Branding?

Yesterday Opening Berlinale Filmfestival. I had an interesting conversation with Marc Burgstaller of Bad Motel Movies www.badmotelsmovies.com about branding in TV films.

We thought about what could help finance a movie. And whether it is legitimate to engage a demanding film with a company that wants to improve their bad image. What do you think about it? The fact is that a good company with a good image does not need it. I hope we do not need any help from a side we do not like!