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Yesterday Opening Berlinale Filmfestival. I had an interesting conversation with Marc Burgstaller of Bad Motel Movies about branding in TV films.

We thought about what could help finance a movie. And whether it is legitimate to engage a demanding film with a company that wants to improve their bad image. What do you think about it? The fact is that a good company with a good image does not need it. I hope we do not need any help from a side we do not like!

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